Generali Life Stories
To mark 190 years since the founding of Generali, 19 stories offer a more accessible interpretation of a complex company history of nearly 200 years, with the aim of providing the point of view of individuals and the impact Generali has had on their lives.
This narrative is linked to the company’s values of innovation, adaptability, connection, internationalism and corporate responsibility, all of which have always been part of the DNA of the Generali Group.
The narrative takes a variety of forms: audio-bites by radio scriptwriter Matteo Caccia, a narrator of personal lives who gives voice to countless personalities from history, both real and imagined, accompanied by sophisticated infographics, historical fact sheets and artistic photographs of items and documents from the Generali archival heritage.
